On May 21, 2025, the AUTOPROMOTEC 2025 in Bologna, Italy, officially opened. Tercelo Tire Group made its debut at the exhibition, showcasing a variety of high-quality and high-performance tire products, which became a highlight of the event.

The Autopromotec in Bologna, Italy, is one of the largest and most influential auto parts and tire exhibitions in Europe, attracting many top brands from around the world to compete on the same stage. It is an important platform for automotive aftermarket brands to enter the European market. For the first time participating in this exhibition, Tercelo Tire has brought a variety of the latest products from its brands such as TERCELO and TRANSMATE, which are specially designed for the European market.

Tercelo Tires highlighted its latest developed all-season tire products such as CROSEASON 4S and CROSEASON VAN. This series of products features outstanding handling and driving comfort, combines all-season driving, snow and wet performance, making them more suitable for the needs of European market. Meanwhile, winter tire products such as FROST BITE TW01 and ICE KNIGHT were also launched on the spot to meet the special conditions of the severe cold climate in Europe during winter.

In the field of TBR tires and OTR tires, a number of popular multi-purpose products such as U121, U122, and TAD01 were exhibited on site. The outstanding performance of these products attracted many people to stop and inquire, and they received strong recognition and praise from professional visitors and potential partners.

This participation in the exhibition achieved fruitful results for Tercelo Tire Group, enabling face-to-face communication with global customers and partners, strengthening the brand's global influence. In the future, Tercelo Tyre Group will drive development through innovation, continue to deepen its presence in the European market, and provide global users with higher-quality tyre solutions.