On August 12, the 2026 Latin America (Panama) International Tire and Auto Parts & Accessories Exhibition opened in grand style at the Panama Convention Center. Tercelo Tire Group showcased a full range of PCR, TBR and OTR tires engineered for South America's diverse road conditions, making it one of the standout exhibitors at the show.

As one of the most influential tire and auto parts events in Latin America, the Panama expo brings together hundreds of exhibitors from more than 40 countries and regions, along with global industry resources across the tire and auto parts value chain. It serves as a key trade hub connecting the North American, South American, and Caribbean markets. At this year's show, Tercelo delivered a more targeted, full-category product portfolio precisely matched to the complex and varied road conditions across South America.

In the passenger car segment, Tercelo unveiled its complete line of off-road tires under the TERCELO brand — the TA01, TR01, and TX01. The TA01 is purpose-built for complex all-terrain conditions. Thanks to its high abrasion resistance, strong traction, and self-cleaning performance, combined with an eagle-claw sidewall and stepped-shoulder design, it delivers significantly enhanced traction and impact resistance on demanding terrain. The TR01 is suited to most unpaved roads, featuring a new tear- and abrasion-resistant compound that provides excellent tear resistance, puncture resistance, and impact strength, striking a balance between extreme off-road capability and on-road performance.

In the truck and bus segment, the show put the spotlight on full-category products including the RTD74 and RTA23. This series combines safety and stability, low fuel consumption, and long-lasting wear resistance, while an optimized casing structure effectively reduces heat build-up and suppresses irregular tread wear. Together, these features accommodate the diverse commercial transport operating conditions across the region, covering the varied needs of truck and bus tire customers throughout South America.

In the OTR segment, the latest upgraded TR105 from the TRANSMATE brand drew considerable attention. Specifically engineered for the demanding conditions of metal mining sites in South America, it features a next-generation tread compound with enhanced tear and puncture resistance, delivering solid, dependable tire performance for mining operations.

Looking ahead, Tercelo Tire will continue to deepen its understanding of regional product needs, leverage its full-category R&D and manufacturing strengths, and enhance its overseas distribution channels and supporting service systems — broadening its international footprint with outstanding product quality and capability.